Why your organic traffic is down
What looks like one problem in GA4 is usually several, working through different mechanisms.
Read →AI systems are describing, comparing, and recommending businesses to customers in conversations that analytics don't capture. Agents are starting to visit sites, and take many different forms.
We believe AI is about to radically transform commerce on the web. We're here to help businesses stay ahead.
We're ex-AI researchers and engineers. OpenLens, our free visibility tool, shows what AI says about you. It's used by 25+ agencies and 200+ brands. For agent traffic detection, site readiness, and implementation, talk to us.
Thinking
What looks like one problem in GA4 is usually several, working through different mechanisms.
Read →94% of B2B buyers use LLMs during purchase research. AI referrals account for 1% of tracked traffic. The gap between those numbers is where pipeline disappears.
Read →People adopted ChatGPT on their own. Every step since was a deployment decision made on behalf of users who were already there.
Read →Where a system sits on the spectrum determines whether your site sees a visit, a server log entry, or nothing at all.
Read →A browser-native protocol that lets websites declare structured tools for AI agents. It changes the relationship from observation to interaction.
Read →Whether Google is likely to incentivize agent-readiness across its surfaces, and what that would mean.
Read →Team
We spent years studying how AI systems work, in the lab and the real world. Bread was founded by Cameron Witkowski and Aman Bhargava. Team of 6. U of T Engineering Science, Caltech, AWS AI Labs, Intel, Georgia Tech. Published work in LLM control theory, prompt baking, the physics of information, computational morphogenesis, cross-species language acquisition, and hardware security.
$5M seed led by Menlo Ventures.